? Airtel Ups the Ante with Free AI for All

Bharti Airtel has partnered with AI search platform Perplexity to offer a 12‑month Perplexity Pro subscription—worth ₹17,000—free to its entire customer base, spanning mobile, broadband, and DTH services (~360 million users).

? What the Offer Includes

Perplexity Pro grants users access to premium Gen‑AI tools such as:

• GPT‑4.1 and Claude models
• Unlimited Pro‑level searches
• File uploads and deep topic research
• Image generation & Perplexity Labs tools

This marks the first-ever year‑long full‑subscription tie‑up between Perplexity and an Indian telecom major. 1

✅ Steps to Redeem

To avail the offer, Airtel users need to:

1. Open the Airtel Thanks app on Android or iOS
2. Navigate to the “Rewards & OTT” section
3. Follow the simple redemption prompts

Once activated, users get full access to the suite of Gen‑AI services at no extra cost for a full year. 2

? Why This Is a Game-Changer

The move reflects Airtel’s ambition to expand utility beyond connectivity into AI‑driven tools for consumers. Whether for students, professionals, or curious minds, the initiative democratises advanced research capabilities and sets a new benchmark in digital service innovation. 3

? Trivia & Quiz Highlights

• How many Airtel users are eligible? ~360 million.
• What is the offer’s retail value? ₹17,000.
• Which AI models can users access? GPT‑4.1 and Claude.
• How long is the free subscription valid? One year.

? Final Takeaway

Airtel’s offer of Perplexity Pro AI to its entire customer base positions the telecom provider as a pioneer in democratizing advanced technology. With no cost to users, it offers an edge in digital research, productivity, and creativity for millions across India.

Source: News Today